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Recessionary advertising works and offers your company long-term benefits. • • • I Am Not a Lead The Man in the Chair Are You a Fly-By-Night Company? Common Misconceptions about Lead Generation Programs How IT Products are Bought Branding or Lead Generation? How to Market to Development Managers >> Advertising in a Recession Marketing in a Well Should You Cut Your Marketing Budget? Harvard Business School Says... Marketing in a Recession, The New York Times, 3/26/2009 Hanging Tough, The New Yorker, 4/20/2009 • • • Ted Bahr Publishing Director SD Times ted@bzmedia.com

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